Whenever you collect personal information about people, they have a right to know who you are, why you are collecting their information, what you will do with it, what their rights are and where they can find further information. The public sector's commitment to these rights is set out in the Guarantee which public bodies are encouraged to make accessible to customers.
The information provided in a privacy statement should be service specific. So, for example, a local authority should not produce one over-arching statement of the way it protects all personal information, but should produce separate statements for each of its services so that service users can clearly see within a specific context why their information is needed and what will happen to it.
We recommend that service specific statements be short and concise: readers do not want to be overwhelmed with a mass of detail. However, they should be told where they can get more information, should they wish.
We recommend that the statement contain the following:
Examples of some service specific statements are available in our best practice library.
Internet Privacy Statements
There is plenty of advice and help elsewhere on developing internet privacy statements and we therefore only provide links here to other sites.
It is good practice to have a statement or statements on your website letting people know whether you collect information on them and, if so, how it is protected. This statement will differ from a standard fair processing notice since it will include information on items such as cookies, which are only relevant in the context of Internet sites.
Again, these statements should be service specific. Therefore it may be necessary to have one general statement for the website, and separate ones for different services contained on it.
Comprehensive guidelines on Internet privacy policies can be found on the website of The Organisation for Economic Co-operation and Development (OECD) . These have been developed for use by both the public and private sector in any country. You may therefore want to include a statement relating it to UK Data Protection laws. The site includes a privacy statement generator that allows users to assess and develop their policies and practice on safeguarding privacy and to create a privacy statement to place on their websites.
The ICO's website includes tips on website privacy policies and statements in the form of Frequently Asked Questions.
UMIST (University of Manchester Institute of Science & Technology) and the ICO have produced best practice guidance on data protection for systems designers that includes (at Appendix 5) a list of characteristics of an effective privacy statement.
The Platform for Privacy Preferences Project
The World Wide Web Consortium is responsible for the Platform for Privacy Preferences Project (P3P) . This allows Internet users to set privacy preferences on their browsers. When they enter a website that is P3P enabled, the website will then check the preferences against the privacy policy of the website to ensure they match. If not, the user will have this pointed out and asked if they wish to continue. This means that users do not have to actively seek out, and read through, privacy policies each time they visit a website.